SUNDAY BEST HITS THE UK AS BET NETWORKS: Announces the Launch of BET in the UK
BET will be offered free-to-air on the digital satellite platform beginning on Thursday, February 28. Available via the Sky Guide, BET will be accessible to more than 8.8 million digital satellite homes, adding considerably to BET Networks‘ global reach. BET Networks is the leading provider of media and entertainment for African Americans and consumers of Black culture, currently reaching more than 87 million households in the United States, Canada and the Caribbean.
“We’re thrilled to be able to bring high quality, Black cultural content to communities around the world and deliver on our commitment to expand the BET brand internationally,” said Debra L. Lee, Chairman and Chief Executive Officer, BET Networks. “For more than 27 years, BET Networks has been the leader in providing premium entertainment to African American audiences, and we’re so excited to establish BET as the premier destination for UK audiences to enjoy content that reflects the many viewpoints of the Black experience.”
“BET has been building a presence among our core target audience in the United Kingdom for more than two years,” said Michael D. Armstrong, Senior Vice President and General Manager, BET International. “For the UK version of BET, we will be giving BET’s U.S. content a regionalised look and feel that reflects the UK marketplace, and as we grow and develop the channel, we look forward to partnering with the UK creative industry to give BET an even stronger British accent.”
The programming that will be aired on BET in the UK will grow to include more regional content, but will initially include series such as:
– 106 & PARK — As BET’s highest-rated music and variety series of all
time, 106 & PARK has quickly become the leading music video countdown,
performance and interview show on television.
– COLLEGE HILL — Reality TV reaches new heights as BET’s COLLEGE HILL
exposes real student life — drama and all — in the quest for higher
education.
– MEET THE FAITH — MEET THE FAITH, the dynamic current events news show
hosted by New York Times best-selling author Ian Smith, offers a fresh
and provocative take on world events.
– THE BET HONORS — THE BET HONORS celebrates Black achievement in
business, entertainment, social justice and philanthropy while
providing the kind of award-winning, show-stopping musical performances
that make BET specials deliver huge results.
– BALDWIN HILLS — BALDWIN HILLS is a reality show filmed in a docudrama
style that depicts the privileged and pressured lives of some of Los
Angeles, California’s freshest princes and princesses of “Black Beverly
Hills.”
– HELL DATE — Contestants seek their soul mates on HELL DATE, a reality
dating show featuring a guy or girl who is looking to find true love,
but instead is paired with an actor or actress who will actually be
their worst nightmares come to life.
– AMERICAN GANGSTER — The critically acclaimed documentary series
AMERICAN GANGSTER explores, without glorifying, the rise and fall of
some of Black America’s most notorious crime figures.
Another integral part of the programming lineup will be BET News specials, including LIFE AND DEATH IN DARFUR: JEFF JOHNSON REPORTS about the crisis in Sudan, and HIP HOP VS. AMERICA, which takes a close look at the state of hip hop today and features a panel of prominent leaders in the hip-hop industry, the political realm, academia and the Black church.
In addition to delivering original programming to UK audiences, BET will also be expanding its pro-social initiative Rap-It-Up and bringing the campaign to the UK. Since 1998, BET has partnered with the Kaiser Family Foundation on Rap-It-Up, a comprehensive public education campaign designed to inform young people about sexual health issues, including HIV/AIDS and other sexually transmitted diseases. The Emmy Award-winning campaign features special news programs, documentaries, public service announcements, online content, a toll-free hotline, community forums, mobile HIV testing events and school curricula.
The official media presentation for BET in the UK will take place at the Odeon West End, Leicester Square, London on Thursday, February 28 and will give the media an opportunity to get a preview of the new network. Media check-in is at 10:30 a.m. To find out more information, please send an email to RSVP@glenyearwoodgroup.com.
MORE… Please check it out BET on Sky Channel 209
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Comment by Dollarman on 28 February 2008:
Well its about time!
Comment by The Watcher on 10 July 2008:
BET is alright but definitely not my taste. It’s pretty tacky and they nixed Travis Smiley didn’t they? I always get this feeling that there’s this mastermind behind BET that actually hates black people which is why they choose to perpetuate the stereotypes they do… :/
…if anyone is interested in really improving your rap skills, though, check out RapFundamentals.com …it’s actually pretty dope.