Ready or not iroCc Williams is back on the scene bringing with him his hottest CD to date, “Born a King,” brought to you via his own multimedia firm – JUS’ ROCC Entertainment and nationally distributed by Central South Distribution.
The CD features bangin’ tracks from a lot of untapped talent representing diverse styles; but the real draws are the thought provoking, transparent and heartfelt lyrics. Lyrics that express in his own manner, his love and passion for Jesus Christ, while providing a glimpse into the heart and mind of this young hip-hop phenomenon.
iroCc offers his fans, and newcomers to his musical experience, a CD like no other. “Born a King” is a representation of iroCc as he ventures into manhood.
iroCc makes bold confessions of faith and exudes a confidence that is justified by his royal lineage – the son of a KING! The sound of the project will appeal to every region and level of hip-hop listener.
“Get Mine,” sets the tone of the project with iroCc making bold declarations of his Faith and walk with God. “Get Money,” is sure to strike a few chords with those who aren’t quite sure about the place of wealth in Christianity, but iroCc lets it be known that his blessings are through and because of the God that he serves and a direct reciprocation of his obedience to God’s word.
“Born a King,” the title track is history in the making as it features Dr. Bernice King, daughter of Dr. Martin Luther King Jr and Coretta King. IroCc professes his acknowledgment of his birthright into the Kingdom. He speaks boldly and candidly about facing adversities in his walk, while never losing sight of who he is. “Good Lord,” is a laid back flow that catches iroCc having a great day and giving praise and honor to God, while he navigates through potential pitfalls in his day.
He makes his debut as producer and beat-maker delivering tracks that lead the listener with a message of just straight fun and joy. The amazing Soul Gospel group made up of a dynamic family of brothers A7 brings this sound all together.
“Born a King,” was birthed from the heart, vision and direction of the Holy Spirit, Big ROCC and IROCC himself. A crew of amazing talents lent their gifts, support and time. ROB T – Indianapolis, IN; Canton Jones, Big RAN, Edward Long , hit maker Treezah, Clyff Johnson – Los Angeles, CA; Bishop of Crunk – Atlanta, GA; Mr. Del – Memphis, TN; Dr. Bernice A King, Paid in Full Entertainment – Houston, TX; A7/Sub Zero Entertainment . To ensure excellence in quality of sound; BIG ROCC masterfully mixed the tracks and then it was skillfully mastered by Lance at Bluecouch Studios in Houston, TX.