Fourth annual Radio One/St. Jude Radiothon reached listeners in 11 markets across the country. PRNewswire-USNewswire/ — Radio One, Inc. (NASDAQ: ROIAK and ROIA) announced the fourth annual Radio One/St. Jude Radiothon, featuring the Yolanda Adams Morning Show, raised $1,109,351 for St. Jude Children’s Research Hospital®, the nation’s top children cancer hospital.
Held on Thursday, March 31, the fundraiser was broadcast on Radio One affiliate stations in 11 cities across the United States. Since 2008, the Radio One/St. Jude Radiothon has raised more than $4 million in cash and pledges through the support of Radio One stations and the Yolanda Adams Morning Show.
Throughout her show, Yolanda Adams and her co-hosts Minister Anthony Valary and Marcus D. Wiley encouraged listeners to donate to St. Jude. Adams interviewed St. Jude patients Jalise and Emmanuel and their families who shared their personal stories and reasons why donations are so important to the lifesaving treatment and cutting-edge research conducted at St. Jude.
“It’s been four years of heartfelt service with St. Jude and The Yolanda Adams Morning Show,” said Adams. “Our family of listeners never disappoint. They always come through by sharing their time and donating to this great organization. I am so fortunate to be a partner with St. Jude, which is truly making a tremendous difference in the world.”
At the conclusion of the morning show, the 11 participating affiliate markets continued the radiothon into the afternoon through the commitment of local on-air personalities. Participating stations were located in Houston, Texas; Atlanta, Ga.; Raleigh and Charlotte, N.C.; Cleveland and Cincinnati, Ohio; Richmond, Va.; Detroit, Mich.; Philadelphia, Pa.; Indianapolis, Ind. and Washington, D.C.
In Atlanta, syndicated radio host CoCo Brother broadcast live during a “mall takeover” at Stonecrest Mall which featured a live performance from gospel artist Kirk Franklin. CoCo Brother shared with the live mall audience and radio listeners highlights from his recent visit to St. Jude and challenged everyone to give to fight childhood cancer and other deadly diseases.
“Thank you to Yolanda Adams, her dedicated staff, CoCo Brother and all Radio One stations and their generous listeners who helped to make this another remarkable fundraising event for the kids of St. Jude,” said Richard C. Shadyac, Jr., chief executive officer of ALSAC, the fundraising organization of St. Jude. “On behalf of the patients and families of St. Jude, I want to thank everyone who was inspired to embrace our mission finding cures and saving children. We are so grateful for your support.”
Several celebrities around the country volunteered during the national radiothon by answering phones and speaking with radio personalities about St. Jude. Participating celebrities included actress Kim Fields and R&B singer Musiq Soulchild.
More… Donations can still be made towards the Radio One/St. Jude Radiothon by calling 1-800-411-9898.
SOURCE: PR Newswire