The concept video from the James Fortune and F.I.Y.A. tune “Hold On” featuring Monica and Fred Hammond debuted online earlier this week.
“Hold On” is the sophomore release from the album “Identity,” which is currently number 8 on Billboard’s Gospel Albums charts. The song features R&B vocalist Monica and gospel icon Fred Hammond.
Bobby Yan directed the Hi-Def video on location at Atlanta’s historic Carter Center in Freedom Park. The garden setting is an apt metaphorical complement to the inspiring lyrics that say “Know that flowers grow when rain falls.”
Also featured in the video are cameos by gospel’s Isaac Carree and reality TV star Toya Wright.